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The growth potential for integral blinds remains huge
02/09/2021
An interesting article published by Double Glazing Blogger discusses this major untapped potential in more detail.
Our sector, like others, always looks for new products and niches where we think there could be major potential for growth. Whilst it’s always exciting to be on the lookout for something new, it’s easy to forget what is already available and what existing products still have huge potential.
For me, this is where integral blinds come in. These have been some of the biggest innovations in the IGU space over the past couple of decades, and the way I see it, there is bags of room left for it to grow.
Integral blinds in every home?
Perhaps that’s a bit of an ask, considering how many homes there are in the UK. But the 32m+ homes that are out there are all potential targets. Many will be changing their windows over the next ten years, which means there is an opportunity for installers to upsell their offering to clients and include integral blinds in key areas of the home.
The benefits are clear and simple to understand. No cleaning. No one likes cleaning blinds. It’s about one of the most tedious, dull jobs ever to be done. Obviously, integral blinds within the IGU cut that out. There’s no drilling into frames or walls to fit external blinds, removing damage. There are medical benefits too. For homes that have to remain as clean and hygienic as possible, integral blinds are a great way to provide privacy without adding something that could gather dust and germs.
They do also have a wow factor. They look very neat and clean inside the IGU, but it’s the operation, the movement of the blind up and down which adds a degree of class to a window or door. Especially the motorized and solar-powered versions.
Huge growth market
Although integral blinds have been around for a while, I still see this as a major area of growth within the wider fenestration sector. First, for the reasons stated above. They’re a good product with plenty of benefits. Second, they’re easily accessible.
They are a simple upsell for installers too. Displayed in a showroom in some sample windows or bi-folds, or demonstrated online through videos and PDF brochures, these are products that grab people’s attention.
Over the next few years, this is a product group that I think more of the industry needs to take advantage of.
Not that this sector isn’t doing well already. Sales of integral blinds have been rising at a strong and steady pace for years. But given the number of homes in the UK and various applications integral blinds can be used for, including in commercial settings too, it appears to me that there is major untapped potential in this corner of the market and we need to be building on the success of integral blinds in the coming months and years.
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