The importance of PWF to its members and customers

Look for the PWF 'Trusted Installer' mark and benefit from professional installation and complete protection of your next home improvement project.

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The importance of PWF to its members and customers

03/03/2025

Let‘s talk about the importance of insurance-backed guarantees...

Insurance-backed guarantees (IBGs) play a significant role in the fenestration industry, offering both manufacturers and consumers a safety net that enhances confidence in the products and services provided.

One of the main roles of IBGs in the fenestration industry is to build customer confidence. Homeowners and businesses are more likely to invest in window and door installations when they know they have additional protection in case something goes wrong.

IBGs also serve to protect manufacturers and installers in the fenestration industry by adding an additional layer of trust to their offerings. When a manufacturer or installer offers an insurance-backed guarantee, they signal that they are confident in the quality and durability of their products or services.

In some regions, particularly in the UK, offering insurance-backed guarantees is a requirement for companies that wish to participate in certain industry schemes, such as the Federation of Master Builders (FMB) or the Glass and Glazing Federation (GGF). These regulatory bodies often require that guarantees provided by members be backed by insurance to ensure that consumers are protected.

To summarise...

Insurance-backed guarantees are vital for fostering consumer trust, ensuring regulatory compliance and providing financial protection. They create a safety net for consumers, ensuring that warranties and guarantees are honoured even if a supplier becomes insolvent. At the same time, they enable manufacturers and installers to differentiate themselves in a competitive market while adhering to industry standards.

At PWF, we have always been an advocate of IBGs - ensuring customers of our Trusted Installers are issued with an IBG. The PWF IBG is an important sales tool that should always be used when selling to your customers, building confidence and offering protection from every eventuality, as well as providing additional value in your overall proposition.